About us

Ciao, my name is Fabrizio. I was born and raised in Vasto, Abruzzo, and my love for this region—and all of Italy—runs deep. I am both an official tour guide for Abruzzo and the founder of the tour operator, Italia Sweet Italia, which I created in 2011. My mission has always been simple: to help you fall in love with Abruzzo, too. I want to share the fantastic and unforgettable experiences that Italy’s rocky heart has to offer, guiding you away from the usual tourist traps and into the heart of our culture. If you’d like to read more about my personal journey and the inspiration behind Italia Sweet Italia, click here to find out more details about me and my story.

Our Mission

Our goal is to create sustainable, authentic tours that give you a genuine insight into the Italian way of life. We believe in showing you a different side of Italy, one that’s rich with local traditions, amazing food, and incredible stories. Our vacations are designed to be personal and immersive, offering you the chance to tailor your experience to your own interests.

Our Vision

We see our guests not just as tourists, but as travelers, explorers, and friends. Instead of traditional holidays, you’re looking for genuine experiences that allow you to connect with a region and its people.

That’s why we carefully choose our partners. They are passionate locals from Abruzzo and other regions who are dedicated to their traditions and crafts. With their guidance, you can uncover the secrets of a farmer, a shepherd, a fisherman, a winemaker, or an artisan.

Our Team

Our team is the heart of every experience we offer. They are the storytellers who will make your journey unforgettable.

Click here to meet the Italia Sweet Italia team and discover the passionate people—from Abruzzo and beyond—who make our tours so special.

Ciao for now,

Fabrizio

Italia Sweet Italia is a fully licensed Tour Operator based in Italy, covered by insurance policy no. 4378340 with Europe Assistance Italia S.p.A. to cover civil responsibility (National Travel Guarantee Fund – Fondo di Garanzia Viaggi S.r.l., click here to read what it is) and created in 2011.

Partita Iva/Codice Fiscale: 02811920699 | Registered Trading Address Italia Sweet Italia Holidays  S.R.L. Unipersonale | Via Circonvallazione Histoniense n. 501/A – 66054 Vasto (CH) – Italy

Discover Authentic Italy With Fabrizio: How to Plan an Amazing Tour of Abruzzo

Our 6-part free email course will walk you through everything you need to know about planning - and enjoying! - an amazing tour of Abruzzo.

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