Beware of Imitations!

Reading Time: 1 minute

2012 is the year to watch out for fake Italian food.  The Italian farm bureau Coldiretti recently carried out a survey on Italian products outside Italy and two out of three turned out to be fake!

Many of the ‘bad’ imitations try to catch the consumer’s eye with words, colors, pictures and recipes reminiscent of Italy, but which alas contain little or no relation to Bel Paese in regard to ingredients…or taste.

The most creative emulators of our fair cuisine are the United States, Australia, New Zealand and, unsurprisingly perhaps, China.

Some of the ‘bad copies’ are hilarious, such as the “Cambozola”, a German cheese that claims to be comparable to Gorgonzola, the “Pompeian” olive oil made in Maryland (US), Peppino’s green, white and red pasta directly produced in Austria, the San Marzano tomatoes “grown domestically in USA” and lastly the Chianti wine made in Napa Valley, California.

Unfortunately it’s hard to find the ‘True’ taste of Italy beyond the country’s borders, because what makes an Italian product truly special is not just the ingredients, but the allied traditions, relations and passion of the Italian people…

Leave a Comment

Your email address will not be published. Required fields are marked *

Share the article
Read more
Discover Italy
Fabrizio Lucci

Lecce: The Baroque Gem of Salento

Often identified as the “Florence of the South” or the “Lady of Baroque,” situated in Puglia, Italy, Lecce is a charming and vibrant city, renowned

Read More »

Are you ready to experience Abruzzo and Beyond?

The Abruzzo, Puglia & Matera experience

11 Days | 12-22 September 2023 | 19-29 September 2023 | 10-20 October 2023 | 7-17 November 2023

Cultural, Culinary & Walking Experience in Abruzzo

7 Days | 3-9 September 2023 | 17-23 September 2023 | 26 May-1 June 2024 | 1-7 September 2024

Food, Culture and Wellness in the Hidden Emilia Romagna

7 DAYS | 7-13 April 2024 | 1-7 September 2024

Love Italy? You've come to the right place.

Enter your details to get travel inspiration, curiosities and amazing offers delivered to your inbox

Discover Authentic Italy With Fabrizio: How to Plan an Amazing Tour of Abruzzo

Our 6-part free email course will walk you through everything you need to know about planning - and enjoying! - an amazing tour of Abruzzo.

We will not share your information with anyone.